Taylor Digital Web Design Blog

The Importance of Post-Website Launch Maintenance

By Taylor Digital Sunday May 1, 2011

Maintenance is essential for your website just like it is for your car or home. A website is never completely finished, but leaves an open opportunity for improvement. Putting a website on the Internet is no longer enough to gain exposure and expect visitors to return. Every successful website depends on proper maintenance from Day One of launch to improve content, user experience, user interaction and traffic.

Improve Content

Increasing your website appeal will keep the user engaged, help spread the word and keep users coming back. You can achieve this by keeping your content fresh with news, events, data visualizations, and even a blog. You can use these opportunities to share industry tips and information that are from your unique perspective. Sharing such insight provides an insider feel to the content that visitors cannot find duplicated anywhere else. If your schedule is tight and you don’t have the resources to create such content, you can share interesting articles from other industry insiders and share your thoughts in an opening paragraph to position yourself as an industry leader. By keeping the focus on topics you are knowledgeable about, your shared insight will give users a glance into your business experience, which will help you gain a valuable asset – trust.

In today’s technology-driven world, visiting a website before you walk into a store or plan to attend an event is the norm. Potential customers will interview you based on your website before they ever speak to you. According to Nielsen NetRatings, out of the 53 Billion website requests every day the average person usually visits 59 domains, views 1,050 pages averaging 45 seconds for each page, and spends about 25 hours a month doing this! Ensure your website is up-to-date and review your website (monthly or bi-annually) in addition to keeping the content fresh.

Daymark Realty Advisors

By Taylor Digital Friday February 11, 2011

Taylor Digital designed the Daymark Realty Advisors information resource website. Working in combination with a major brand launch, we developed a dynamic property listing website for current and potential investors. This professional and informative website delivers up-to-date company news and informs investors on a more intimate level.

Daymark Realty Advisors, Inc. is one of the country’s leading providers of strategic asset management and structured finance services to private and institutional owners of commercial real estate. Daymark provides a fully integrated platform of services that focus on maximizing property value and performance, and offers proven expertise in the repositioning of distressed assets, debt restructuring and property recapitalizations.

Visit: Daymark Realty Advisors
View: Grubb & Ellis Forms Daymark to Manage NNN Realty’s 33M SF Portfolio

Helping Your Website with Data Visualization

Immense amounts of data can be cumbersome to users if presented in an unfriendly way and may actually deter readers than attract them. Data presentation can be creative, graceful, and explanatory.

How to Achieve an Exceptional Website Design

Designing a website is no menial project by any means. Even small 10-15 page websites require some assistance and direction to prepare. Exceptional website creation depends upon the resourcefulness of a designer paired with complete follow-though by a developer. All websites have similar needs, though the outcome is different for everyone.

HTML Search Engine Optimization: Website Submission

Search Engine website submission is how someone can tell a search engine that a website exists and often what pages are located within the website. Search Engine submission in itself should not be thought of as promotion, but rather laying the groundwork for success.

Google and Self-driven Cars of the Future

While reading through all of this new technology, the staff at Taylor Digital couldn’t help but to think of how we can utilize the combination of effective technology to accomplish goals. After all, technology is progressing just as rapidly on the web too isn’t it? We have seen much progress in the last five years with the explosion of mobile development and many advances in web languages that allow for more fluid designs that will work in various browsers. As a constantly evolving web development company, we at Taylor Digital have to make sure to keep moving with the technology, its adaptations and combinations.