Are you faced with presenting key data to your stakeholders this year? Part of your initial planning for the release of your message should involve thinking about how you will package your data and present it in the most engaging way to the end user. In this article, we have provided for you a variety of examples that will hopefully spur your imagination in terms of creative ways of presenting your data. Remember, information presentation can be “graceful and explanatory” at the same time.

Randy Taylor
CEO/Taylor Digital

Intro

Immense amounts of data can be cumbersome to users if presented in an unfriendly way and may actually deter readers than attract them. Data presentation can be creative, graceful, and explanatory. There are many ways to illustrate data today with the traditional pie chart or bar graph due to the availability of Microsoft Office. In any case you will need to best convey your data in a way that readers will understand and digest effectively. In order to do this, occasionally more than a simple pie chart of your data is required. There are many improved, informative and creative ways to implement data visualization. These creative approaches can not only enhance your content and make complicated data simple, but improve your overall user experience.

Image 1.0 Compares the number of iPhone applications per category on iTunes with a simple, circular infographic.

Enhance Content with Data Imagery

Data visualization and infographics are used to enhance content by creating a graphic representation of statistics, concepts or other information. When used properly, users can at-a-glance understand an otherwise large amount of information. By taking away the opportunity for frustration or confusion by presenting content in a friendlier way, you increase overall user satisfaction. Your data visualization should be designed with your company branding in-mind and contain an easy-to-use key.

Image 1.1 Helps understand quickly that Mexico produces 11 products the website wants you to be aware of and the icons use common imagery. Once you look over the simplified information you can then pursue more detail.

Turn Complicated Data Into Simple Imagery

When creating a data visualization or infographic, it will only help users by reducing complexity. That being said, build it so that way a teenager can comprehend the data. In both print and web design the visualization of data will strengthen the information by putting it within context and provoking interest. You can take a few lines of information or pages of data and convert it into a graphic for digestion. To convey ideas effectively, both aesthetic form and functionality need to go hand in hand. With a combination of colors, symbols, and shapes you can provide insights various data set by communicating it’s key-aspects in a more intuitive way.

Image 1.2 Helps you immediately understand which airline has a larger fleet and increased destinations. Without consuming the actual numbers, the infographic easily displays the data. Utilizing the website colors, the graphic easily works into the website branding.

Conclusion

We have seen how seemingly overwhelming amounts of data can be converted into friendly visualizations that attract readers instead of deter them. By making data presentation clever, practical, and illuminating you have helped your readers overcome a barrier that would have prevented them from understanding your data. Taking the data you have and turning it into a visualization will take time, some thought and possibly the help of a agency or designer. By understanding color impact, user interface and typography you can guarantee that your visualization helps, instead of hurts. Bad design can leave you worse off then when you started, so choose a capable team to help you accomplish your goals.

Image 1.3 Takes complicated population density data and helps viewers see right away that the east coast is more dense and contains some of the most densly populated areas in the entire country.

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